ecently, Facebook announced a significant update—the release of the Reply Button. And while Facebook has had a tumultuous relationship with Wall Street, Zuckerberg and his team are attempting to build confidence within the financial industry. That’s why they’re going to great lengths to develop solutions, features, and products that help brand marketers to use the platform effectively.

Facebook wants brands and marketers to be successful. So, let’s take a closer look at how the Reply Button will help you, the marketer, be more successful on the Facebook platform.

Where Did the Reply Button Come From?

Community Managers far and wide have been requesting a feature like the Reply Button for quite awhile. They wanted the ability to leave threaded replies, directly addressing those who leave comments on their Pages.

Facebook conducted months of testing, and the feature will be rolled out to all Pages with more than 10K followers by July 10, 2013.

Read the full article at Tnooz.